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This downloadable Ideal Reader Persona Template can be opened immediately with Powerpoint or Google Slides and will help you visualize your readers and characters, bringing them to life faster than mere words on a page, so that you can write the best stories possible just for them.


What is a Reader Persona? It’s a slide or sheet that consolidates what you’ve learned about your primary or ideal reader into a fake personal profile.


This downloadable Reader Persona includes:


  • A stock photo

  • Demographic data (age, gender, location, income, etc.)

  • A quote that sums up their personality and purpose

  • A sample of their most recent read

  • Insights into their background, goals, motivations, obstacles, and concerns


The purpose of your Ideal Reader Persona is to remind you the people reading your books are REAL, not just followers on your TikTok, numbers on your KDP Dashboard, or names on your email list.


Your Ideal Reader Persona is meant to help humanize your readers and build empathy so you write stories they want to read.


*Yes, some authors or publishers could use this tool against readers, to manipulate us into buying things we don’t need or doing things that aren’t best for us, but I trust that by sharing these tools with you, you are NOT going to use them for evil, right? RIGHT!


How to use this Ideal Reader Template:


  • RESEARCH your readers. Find them on social media, re-read your fan mail and reviews, and talk to other authors in your genre. Look for clues that tell you who they are as people, and figure out who is going to love your books the most and what makes them special!
  • REPLACE the information. Remove the sample images and text and replace with ones that are best for YOUR readers. I mean it! Don't just change a few of the words and call it a day. This is about getting to know your readers and building empathy for them. This is the person you are going to picture in your mind curling up in a chair (or a hammock or a bus seat) and reading YOUR book! They are your new best friend. Treat them with love, respect, and care!
  • REVISE as needed. This is a living document. That means you will learn more about your readers as your author career proceeds. Update this document as your career changes. Create additional personas -- have Primary, Secondary, and Stretch Goal readers!


This template is only as valuable as you make it, so treat it like your stories, and HAVE FUN!


What others are saying:


"Seriously! Everyone needs to check this out! It's fabulous!"

- Sue Campbell, Book Marketing Coach, Pages & Platforms



Ideal Reader Persona Template

  • Your file will be available to download once payment is confirmed and can be opened in Powerpoint or Google Slides.

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